Alyssa Astle
Astyla Design is a New Zealand–based creative studio founded by Alyssa Astle. Built from the ground up, Astyla began as a passion project and has grown into a brand focused on bold, purposeful design. Specialising in branding, merchandise and digital content, Alyssa combines creativity with strategy to help individuals and businesses bring their ideas to life. Astyla Design reflects her drive to create meaningful, modern work that connects with people and tells a story.
Projects
Campaign Plan Strategy
For my Campaign Plan Strategy assessment, I developed a comprehensive marketing campaign that combined research, audience insights, and digital strategy. The project focused on building brand awareness through targeted content, social media planning, and measurable objectives, demonstrating my ability to think strategically and execute creative ideas with purpose.
Graduate Reflection
Studying at Yoobee has been an incredibly valuable experience. I’ve gained a wide range of skills, techniques, and industry knowledge that have helped shape me as a designer. My tutor, Cecilia, was amazing and supported me every step of the way. Thanks to the guidance and confidence I built during my time at Yoobee, I now feel ready and empowered to take the massive step of starting my own business.